With the cost of acquisition next to nothing, your appreciation equates to about the same. The harder it is to put your hands on and take possession, the more you will apricate it.
You must only hit a jackpot once to win the big prize, but you know both the odds of hitting that jackpot and the reality of the lives of jackpot winners that turned out for the worst.
Coming in second place will never pay as well as coming in first place. But if coming in second place does not pay well at all, it will discourage healthy competition in any activity.